Who We Are

We are The Working Assembly, a multidisciplinary creative collective where the love of well—crafted ideas, design and technology intersect to create memorable and effective experiences.

We have a passion for launching, rejuvenating and propelling brands. We grow startups—from ideation to realization—collaborating on branding, user experience, design and development. We also work with existing companies and provide business transforming product innovation, brand development and creative campaigns.

How We Work

... with startups

We work with funded startups and collaborate as they create something new. Finding the right specialist or assembling a creative team from scratch is daunting and can drain critical time and resources—that’s where we step in.

Do you need a logo? An innovative UI? A UX workflow? A minimum viable product (MVP)? We can jump in at any part of the process with our experienced multidisciplinary team.

We help bring these new companies and brands to life through the design of their product, services, spaces, and interactive experiences.This co-creation often leads to equity partnerships in tandem with our ongoing relationships.

Get in touch to learn more

... with brands

We work with established brands and agencies and assist them with everything from branding to content creation. Our wide range of services extends from logo design to mobile app development to short films to food trucks.

See our work

... with brands
that want to
innovate like
a startup

The Working Assembly offers the 24 Hour Assembly—a great resource for startups and companies alike—to get unstuck or accelerate a project already in motion. It’s also a way for corporations to innovate or test an idea through a design exercise.

Through the 24 Hour Assembly, our team has launched an MVP for a mobile communications conglomerate, conceived an exploratory concept restaurant for a national chain and supported a global agency win a multi-million dollar pitch.

These projects are usually top secret, but we’re happy to discuss privately about how we can work with you.

Contact Us

What We Do

We continuously explore new disciplines to best meet our clients' needs, keep pace with emerging technology, and employ best practices. While design will always be at the forefront of everything we do, there are a few key areas of our expertise that are requested most often:

What We’ve Made

The Assembly

Our flexible model allows us to stay agile in a time of tight budgets and compressed timelines. At the same time, our size ensures you remain an active part of your project, not lost in the bureaucracy of a big box agency.

For every project, we start with our core Assembly and scale the team depending on need, drawing from a vetted network of proven talent. Our collective is comprised of people that have experience working with the world's biggest brands, and bring a level of expertise, insight and creativity to everything they do.

Lawrence O'Toole

Lawrence O’Toole

partner, Design Director

Lawrence is a published author and design director with experience that spans 15 years and a multitude of Fortune 500 brands. Lawrence’s resume includes the most innovative companies in the world, such as Google Creative Lab, Interbrand, Momentum Worldwide, Rokkan, Fahrenheit 212, BBH and StrawberryFrog. His work has been recognized by Creativity, Art Director’s Club, How Magazine, The New York Times and many more. As head of TWA, he oversees all creative output, as well as personally designing for key accounts.

Jolene Delisle

Jolene Delisle

partner, Managing Director

Jolene’s skills intersect visual design, advertising and technology. Her experience extends into retail design, product design, art installations, mobile applications and award winning advertising campaigns. Most recently, Jolene was a creative director at Arnold Worldwide, where she led global work for The Hershey Company. Her past brand experience includes: Urban Outfitters, MTV, American Express and IKEA. Her work has been recognized by Communication Arts, CMYK, Creative Review, The One Show and the Art Director’s Club. As head of TWA, she oversees the Assembly and key accounts.

Jesse Packer

Jesse Packer

Creative Lead

A strategically minded integrated creative director with an art and design background, Jesse has worked on everything from candy to energy companies, banks to e-commerce. Past clients include Chase, The Wall Street Journal, Chevron, YouTube, The Hershey’s Company, Deutsch Family Wine & Spirits, Squarespace.com, Crayola, Verizon, Disney and Fab.com. Resourceful, versatile and hands-on, from concept through execution. An occasional instructor at Pratt Institute, in his off-hours he escapes up mountains, into oceans and behind a camera.

Christine Walthall

Christine Walthall

User Experience Lead

Christine is a user experience designer whose work spans a wide range of platforms and experiences including native and mobile web apps, educational learning platforms, e-commerce, and game design. Her past agency experience includes Ogilvy & Mather, R/GA and Fantasy Interactive. She has worked with global clients such as Nike, IBM, IKEA and Harvard, and has also spent time on the product side, working at smaller tech startups like Venmo. As a leader in the Assembly, she oversees all user research and analysis, usability testing, information architecture, interaction design, and prototyping for clients.

Jenny McCoy

Jenny McCoy

Social Strategy Lead

Jenny is a social media creative with experience in every aspect of the constantly expanding social media landscape. Originally a copywriter, she got her start in social media at MTV News, where she increased the brand's Twitter following by 221k followers in less than a year with no media spend. Since then, she has taken on countless roles, including leading social campaign strategy, overseeing social ad buys and managing teams of community managers and social content developers. Currently, she oversees all social media efforts for IFC. As a leader in the Assembly, she manages all social campaigns and a group of community managers for clients.

Griffin Johnston

Griffin Johnston

Tech Lead

Griffin is a web-developer and designer with a passion for beautiful and intuitive online experiences. He believes every moment of a user’s interaction with a website should be effortless and fun. Griffin has worked with clients ranging from large tech institutions like Yahoo! and Doctor.com, to Nobel laureates, theater festivals and boutique online retailers. As a leader in the Assembly, Griffin is involved in growing our technology capabilities and digital offerings.

Davina Kim

Davina Kim

Product Designer

Davina is a product designer who has a passion for working with startups. She has experience shipping products through UX Design, Interaction Design and Visual Design. She believes in the unity of design and technology and has worked with clients such as The Metropolitan Opera, Disney and Marvel. Most recently Davina led the design team at Thinkful—an education tech startup based in New York.

See Our Collective Experience

Aetna Logo American Express Logo Barnes and Noble Logo FAB Logo Google Logo Hershey's Logo Hyatt Logo IBM Logo Ikea Logo Johnson and Johnson Logo Nike Logo Porsche Logo Urban Outfitters Logo