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CARA Hotel

Hospitality inspired by the endless beauty of California.

Located in Los Feliz, California, Cara Hotel came to The Working Assembly in 2020 when they were just beginning construction on an old motel.

CARA (meaning friend) was looking to open a luxury hotel and restaurant. In partnership, we worked to develop an identity system and experience that evoked a sense of comfort and warmth amidst thoughtful design and a deep engagement with the spirit of California.

  • Scope
    • Visual Identity System,
    • Verbal Identity and Messaging,
    • Brand Guidelines,
    • Printed Collateral Design,
    • Digital Assets,
    • Interior Design & Graphics,
    • Signage & Wayfinding