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Creating a mindful approach to wrinkle protection.

Peachy is the first of its kind as a preventative skincare studio. The brand came to The Working Assembly at their pre-launch, wanting to create a space for people to feel confident and comfortable in their own skin. As the first science-based wrinkle prevention brand, they were looking to educate and shift perceptions around Botox, targeting a younger audience with messaging around prevention. Peachy now has three locations in Tribeca, Williamsburg and Hudson Yards, with plans to expand nationwide in 2022.

  • Scope
    • Brand Strategy,
    • Visual Identity System,
    • Verbal Identity and Messaging,
    • Brand Guidelines,
    • Iconography,
    • Retail Design,
    • Packaging System Design,
    • Photography Production,
    • Social Assets,
    • Web Design