Bish

The Bish team partnered with The Working Assembly to launch a new kind of nutrition bar, formulated to support hormone health. From the beginningoutset, the ambition was clear: Bbuild a brand that felt as powerful, unapologetic, and expressive as the audience it serves.

The Working Assembly developed the brand from the ground up, shaping everything from strategic positioning and naming to visual identity and packaging. The result is a confident, joyful brand that celebrates hormone happiness without apology.

Inspired by the vibrancy and indulgence of the 1960s feminist movement, the identity is bold, playful, and empowering, encouraging consumers to take charge of their hormone health with ambition and pride and join a community of others who are ready to do the same.

Be a Bish.