Breakaway
Breakaway is the nation’s largest touring music festival, bringing globally-recognized musical acts to underserved markets.
Breakaway Music Festival bridges the gap between globally-recognized musical acts and local, underserved markets like Columbus or Grand Rapids, providing festivalgoers with a top-tier festival experience. With aspirations to continue expanding their festival footprint and audience, Breakaway needed a refreshed visual identity that could match the energy and tech-savviness of the festival and its attendees, while also giving enough flexibility to uniquely adapt to each new festival market it would be activating within.
What We Did:
Logo & Visual Identity System
Brand Guidelines
Iconography
Photography Production
Experiential Design
Retail Design
Motion Design
Social & Content Production
Web Design
