Bugaboo
Refreshing Bugaboo’s story with a campaign that connects heritage, parenthood, and culture
A global leader in premium strollers and mobility products, Bugaboo had spent 25 years building a reputation for design-forward innovation. But as new competitors entered the high-end stroller market, Bugaboo needed to refresh its story, celebrate its heritage, and reintroduce itself to North American parents in a way that felt both culturally relevant and emotionally resonant.
We partnered with Bugaboo to develop and execute a comprehensive campaign that reflected on 25 years of innovation, building to the debut of their newest stroller, the Bugaboo Kangaroo. The GTM campaign was tailored to connect with Bugaboo’s North American audience through shared moments in parenthood and pop culture. In addition to campaign ideation and content production, we executed a series of high-impact product launch activations and events - including On the Grow, a vibrant New York City gathering for influencers and families - designed to elevate brand visibility and engagement.
What We Did:
Highlights
01
Campaign marking 25 years of stroller innovation
02
On the Grow NYC event with influencers and press
03
Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
Results
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