Desert Kid Coffee

The Working Assembly developed a complete visual identity for Desert Kid Coffee, including a logo, brand kit, website, and launch assets, to support the brand’s storytelling and the opening of its physical location– both a roastery and community space. Partnering closely with DKC, TWA created a cohesive brand system that reflects the owners’ passion for specialty coffee and their deep connection to the Coachella Valley. The result is a brand identity that balances a premium sensibility with an approachable, grounded tone– an authentic ode to the region where the brand was born.