Get Joy

A joyful rebrand from the inside out.

Get Joy approached The Working Assembly seeking a comprehensive rebrand that would embody their core values while distinguishing them in a competitive market. Partnering closely their team, we developed a holistic visual and verbal identity system that balances vibrancy with clarity and confidence. Our approach ensured the brand not only stands out on shelf but also communicates its mission-driven philosophy with authenticity and impact. From a dynamic design language to a purpose-led voice, we helped them bring their gut-first philosophy to life. Because joy starts from within!

What We Did:

Brand Strategy

Brand Identity

Messaging

Website

Packaging

Campaign

TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.

- Jeanelle Teves, Head of North America