Guardian
Founded in 1860, Guardian is a leading provider of employee benefits. TWA helped revitalize this legacy brand with a new visual identity system and the first integrated campaign in their company history.
Guardian is one of the largest mutual life insurance companies in the U.S., a Fortune 250 company with more than 8,000 employees and a provider of life insurance, dental, disability and other benefits for 29 million customers. In 2017, the Guardian workforce was aging out, and the brand faced a unique opportunity to take a deep look internally to refresh themselves for a new generation of employees and customers.
What We Did:
Campaign Strategy
Messaging & Copywriting
Art Direction
Digital Asset Development
Event Design
Photo and Video Production
