Kale

Kale partnered with The Working Assembly to evolve its positioning from a creator-focused content platform to a gamified rewards platform for everyday brand fans. This shift led to a full brand refresh and a completely redesigned website.

We built a joyful digital world where brands revolve around the user. Game-inspired elements—Kale coins, power-up arrows, and achievement trophies—highlight the many ways fans can play and win through daily challenges. A palette of greens and gradients connects the modern arcade aesthetic to Kale’s name, while playful digital frames echo the Kale leaf and showcase relatable moments of fans enjoying the app in real life.