Kale

Kale partnered with The Working Assembly to evolve its positioning from a creator-focused content platform into a gamified rewards platform for everyday customers. This shift led to a full brand refresh and a completely redesigned website.

We built a joyful digital world where brands revolve around the user. Game-inspired elements; Kale coins, power-up arrows and achievement trophies highlight the many ways people can play and win through daily challenges. A palette of greens and gradients ties the modern arcade aesthetic back to Kale’s name, while playful digital frames echo the Kale leaf and showcase relatable, real-life moments within the app.