Kohler Health
A joyful rebrand from the inside out.
Get Joy approached The Working Assembly seeking a comprehensive rebrand that would embody their core values while distinguishing them in a competitive market. Partnering closely their team, we developed a holistic visual and verbal identity system that balances vibrancy with clarity and confidence. Our approach ensured the brand not only stands out on shelf but also communicates its mission-driven philosophy with authenticity and impact. From a dynamic design language to a purpose-led voice, we helped them bring their gut-first philosophy to life. Because joy starts from within!
What We Did:
Highlights
01
Campaign marking 25 years of stroller innovation
02
On the Grow NYC event with influencers and press
03
Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
We encourage you to read our job descriptions carefully and ensure it’s a fit before applying. For design positions, we require a link to a portfolio, and attachments are discouraged. Due to the high volume of applicants, we are unable to respond to everyone.
Results
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