LensDirect
A new look for a different kind of vision care company.
LensDirect’s story starts with a New York City pushcart and a family history in optical retail spanning more than a century. Today, the independent online retailer sells contact lenses, eyeglasses, and lens replacement services. The business had evolved, but its brand wasn’t telling the full story.
The Working Assembly partnered with LensDirect on brand strategy, a visual identity refresh, brand applications, and website design. We saw an opportunity to put its independence and optical expertise at the heart of the brand, giving customers a reason to choose LensDirect beyond price and convenience.
The refreshed identity carries that story across the brand and into the website, bringing a more consistent look and feel to the shopping experience. Built around the business LensDirect is today, it keeps the family history that makes it worth knowing.
What We Did:
