Museum of the Moving Image

Partnering with the Museum of the Moving Image (MoMI), we set out to translate a bold vision into a dynamic visual identity system. Rooted in MoMI’s exploration of how images move us, the new identity reflects the energy and evolution of moving-image media.

Drawing from the institution’s cinematic spirit, we developed a flexible design framework that brings rhythm and narrative to every touchpoint. The result is a cohesive yet expressive system that captures MoMI’s role as a cultural hub that mirrors the filmmaking process it celebrates through experimentation, iteration, and play.