Neptune

TWA collaborated with Neptune to develop the positioning of their revised offering, expanding from prenups to helping couples communicate about and align on life decisions through all stages - from buying a home, getting married, and having children. Laddering up to the positioning “Secure love grows” - we developed a verbal identity that demystifies talking about complex or taboo topics among couples. Our visual identity was both inspired by the concept of growth, drawing inspiration from trees and organic matter. We balanced this with visual motifs from the name Neptune, with a logomark that balances both leaves and Neptune’s rings. We collaborated closely with Neptune to design and develop content for their website that would communicate the new offerings Neptune was launching, while retaining an emphasis on prenups, their current hero product.