Newsela
Inspire a generation of learners. Support and empower teachers. Shape the future of K-12 education.
Newsela is a literacy-focused edtech company offering leveled and standards-aligned informational content that is available in English and Spanish. Newsela currently serves 90% of schools, including over 37 million K-12 students and 2.5 million teachers. Newsela came to The Working Assembly wanting to refine its brand positioning, drive awareness of its additional offerings, and develop a brand system that could be applied to future products and programs. Our work together has since grown to include revamping their visual and verbal identity system, website design and development, campaign, event marketing, and video sales content.
What We Did:
Highlights
01
Campaign marking 25 years of stroller innovation
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On the Grow NYC event with influencers and press
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Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
We encourage you to read our job descriptions carefully and ensure it’s a fit before applying. For design positions, we require a link to a portfolio, and attachments are discouraged. Due to the high volume of applicants, we are unable to respond to everyone.
Results
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