Oula
The modern maternity center.
We collaborated with the Oula founding team to reimagine the maternity care experience from the ground up. Committed to combining the best of obstetrics and midwifery care to deliver a compassionate and personalized experience, we wanted the brand to be aspirational yet accessible, thoughtful and warm. Our team touched upon every aspect of the new brand including the strategy, visual and verbal identity, space, custom patterns and illustrations. All our work culminated in a new website experience and Oula’s first location in Brooklyn, NY.
What We Did:
Highlights
01
Campaign marking 25 years of stroller innovation
02
On the Grow NYC event with influencers and press
03
Launch activations building buzz for the Kangaroo
TWA revitalized the Bugaboo brand visual identity while maintaining our product DNA. The work was deployed across retail/e-tail, digital, and owned channels and we were thrilled to see the response from consumers and retailers alike. The results? Record pre-sales, global adoption, and a collaboration with a team who truly felt like an extension of ours.
- Jeanelle Teves, Head of North America
We encourage you to read our job descriptions carefully and ensure it’s a fit before applying. For design positions, we require a link to a portfolio, and attachments are discouraged. Due to the high volume of applicants, we are unable to respond to everyone.
Results
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