Pinky Swear
A one-of-a-kind lounge for upscale fare and unexpected experiences.
Pinky Swear welcomes one and all to a gathering place that challenges expectations and delights the senses. With its groovy yet intimate ambiance, the space invites community participation, playful connection, and a promise of an evening you won’t soon forget.
Pinky Swear needed a cohesive brand identity that encapsulated its whimsical and mischievous personality. The Working Assembly created a brand system and verbal identity that emphasizes discovery and playfulness while maintaining an elevated feel.
What We Did:
& Collateral
We developed the brand purpose “Escape in your community” around the idea that Pinky Swear is a place to expand your mind, meet new people, and play in an uninhibited way. The creative minds behind Pinky Swear challenged us to push the status quo of a typical logo, and really tap into the experience guests would have in the space - expanding our minds and pushing the boundaries of traditional design.
