Pro Padel League
Developing a brand system for PPL, the premier professional padel league in North America
Pro Padel League (PPL) approached TWA with a need to develop a logo and system that supported the creation of a premier sports league and establish a large-scale stage for padel players across the region. As padel was quickly becoming the fastest-growing sport in the rest of the world, TWA supported PPL in bringing this dynamic sport to North America.
SCOPE
Brand Strategy, Visual Identity System, Messaging and Copywriting, Brand Guidelines, Web Design, Motion Design, Merchandise Design, Campaign Development
The developed PPL brand leans on the Mexican heritage of padel and captures the emotion and fast-paced action that makes it a fan favorite. Leveraging the archetype of an infectious adventurer, the brand is brought to life visually and through language that is captivating, exciting and athletic.
The mark itself was constructed to feel momentous. Its forward slant and dynamic shape integrates the most energetic piece of equipment, the ball, to create an iconic logo that can live on its own or locked up with the developed wordmark.
The developed system plays out across digital environments, physical space and mainstream broadcast. It was imperative to bring the dynamism of the sport to the visuals in situ.
The color palette was conceived to bring legitimacy to the league. Using gold, black and off white to ensure a premier look and feel, while the lime brings the excitement and dynamism off the court and into the visual system.
A graphic device was developed to mirror the lines of the court, providing infinite ways to broadcast the system across print, digital and traditional media.
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