Real:ly

Real:ly is a sparkling tea brand built on a simple idea: tea is natural energy. Working with Alexander Wang, The Working Assembly developed the brand's full visual identity — from logo to can system — for a launch designed to command attention from the outset.

The brand debuted at the 2026 Met Gala, where a humanoid robot carried Real:ly through fashion's biggest night before Alexander Wang unveiled the drink himself on the red carpet. The moment set the tone for a brand built on sharp wit, nostalgia, and a healthy dose of satire — one that reframes tea as the original energy drink, with an attitude to match.