Sanzo

Sanzo set out to become the first Asian-inspired sparkling water — celebrating flavors like lychee, calamansi, and yuzu using real fruit and no added sugar. At its inception, founder Sandro Roco saw a gap between the preservative-heavy legacy Asian brands and the clean-label positioning of modern American beverages. To bring this vision to life, Sanzo needed a brand identity that could bridge East and West while standing out in a competitive beverage market.

We partnered with Sanzo from day one, transforming the idea from a Google Doc into a fully realized brand identity system. From visual identity and packaging to photography and art direction, we built a clean yet vibrant design language that celebrated cultural heritage while appealing to a broad new audience. With a strong foundation in place, Sanzo quickly scaled from a niche concept to a nationally recognized beverage brand, stocked everywhere from Whole Foods to national restaurant chains.