Treering

After 16 years of innovation, Treering was ready to expand its vision. Treering partnered with The Working Assembly to evolve from a SaaS Yearbook brand to a complete Memory-as-a-Service platform. The Working Assembly led a comprehensive brand strategy, visual and verbal identity, and website redesign, creating a flexible brand architecture that unifies Treering’s growing ecosystem while positioning it as a modern, tech-forward platform for creativity and connection at scale. The resulting identity blends emotional warmth with digital precision, expressing the power of a technology designed to preserve memories for a lifetime.